• To ensure quick and efficient response to customer expectations.
• To innovate products and services to cater to diverse sections of society.
• To adopt latest technology on a continuous basis.
• To build proactive, professional and involved workforce.
• To be a vibrant, forward looking, techno-savvy, customer centric bank serving diverse sections of the society, enhancing shareholders' and employees' value while moving towards global presence.

The 3 M's symbolizing

1. Mobilization of Money   2. Modernization of Methods   3. Motivation of Staff.